I help leadership teams decide whether a strategically important initiative is real — and what it would take to make it work.
My friends call me
I’ve spent my career helping learning and technology companies find their next stage of growth, from redesigning business models and launching major partnerships to building go-to-market strategies that generate revenue.
Today, through BrightLight, I help ambitious organizations make better strategic decisions before they become expensive operational ones.
MLB
Should we enter this market—or wait?
Is this partnership actually worth pursuing?
Is our business model ready to scale?
Where will our next stage of growth come from?
What are we missing before we invest?
Who I work Best with
Founders preparing for their next stage of growth.
CEOs exploring new markets or business models.
Leadership teams building partnerships that matter.
Learning and workforce organizations navigating AI and rapid change.
Let’s TALK. I think we can be friends.
A few things i’ve helped build
A new B2B channel from launch to $18.5M in its first year
Partnership launch operations generating $32M+ annual revenue
Establishing partnerships to de-risk single-channel revenue
Transformation strategies for a consumer learning company leaning into an enterprise business future
GTM strategy for a company at the intersection of higher education, workforce development, and enterprise learning