I've spent my career helping learning and technology companies grow through partnerships, strategy, and GTM motion. I'm always up for a good conversation about AI, education, the future of work, or whatever fascinating thing someone is building. And if there’s a right way for us to work together, we’ll find it.

We can engage on a contract-for-time basis or through pre-packaged project-based engagements.

Let’s connect to understand the level of support you need.

  • 10-20 hours / week advisory services

  • Short-term, part-time contract

    • Partner Program Design

    • GTM Strategy Review

    • Pilot Design

My Practice

My practice sits at the intersection of learning, technology, and commercial strategy. I study how organizations learn, how markets evolve, and how leaders make decisions.

I translate that learning into practical frameworks driving clarity for decisions on business models, GTM, sales strategy, and customer experience.

Learn
Quickly

I immerse myself in markets, customers, and ideas until I understand what's really happening.

  • Map markets and competitors

  • Uncover customer motivations

  • Test critical assumptions

  • Synthesize data and feedback

  • Turn insights into experiments

Connect broadly

I bring together insights from different disciplines to uncover opportunities others overlook.

  • Connect cross-functional insights

  • Align teams around customers

  • Borrow ideas across industries

  • Link needs, channels, and economics

  • Build growth partnerships

Decide Deliberately

I help leadership teams turn learning into confident commercial decisions.

  • Define clear decision criteria

  • Prioritize high-impact opportunities

  • Make tradeoffs visible

  • Design measurable experiments

  • Turn strategy into action

Act Purposefully

I turn strategic direction into focused action, building momentum while adapting as new insights emerge.

  • Build an action plan

  • Launch focused experiments

  • Build momentum quickly

  • Measure what matters

  • Adapt and scale

Get in touch

Use the form below or email mlb@getbrightlight.com

Let’s untangle YOUR QUESTIONS & illuminate your ideas

  • Are you entering a new market?

  • Are you betting the company on a partnership?

  • Are you wondering if your business model still fits the market?

  • Are you making a decision that's expensive to get wrong?

  • Do you need an experienced strategic sounding board?